Most days, I love what I’ve worked so hard to achieve and the plans I have for the future. Most days – scratch that, every day – I feel fantastic about the supportive community of people surrounding this blog. Most days I cannot believe that this is my job, and that people will invite me to places like Antigua and Barbuda. Most days I am filled with gratitude and happiness.

But some days… days like today… GODDAMN IT. I FEEL SO BAD ABOUT MY BLOG.

All that being said, after over a decade of souvenir shopping experience in markets all around the world, I’ve figured out a few ways to get the best price. Haggling, bartering, bargaining, wondering-if-you-should-sell-your-first-born-for-that-carpet… I’ve done it all.

I have recently written a few posts about blogging, which is weird, because I never wanted to be that blogger who just talks about blogging all the time. The fact is, however, that my entire life is dedicated to blogging, either on This Battered Suitcase or for my work. Whether I’m working on my own blog, collaborating with tourism boards, running a major travel brand’s blog, consulting travel PRs on who to hire for their campaigns, or giving presentations on working with bloggers and influencers (I still can’t say that word without cringing, anyone else?), I am talking about or working with blogs seven days a week. My recent post, When Did Travel Blogging Get So Boring? really hit a nerve, and many people came forward to say that they felt the same way.

Because seriously? If I hear one more person say, “It’s just about posting good content and using the right hashtags,” when giving advice about Instagram, I’m going to… sit behind my laptop and quietly seethe. NO. IT’S NOT JUST THAT. THERE IS SO MUCH MORE. It’s complicated sometimes, it’s frustrating sometimes, and, most of all, it takes a lot of work.

So I decided to write this post: every single thing I know about Instagram. And yes, this is all going to be my subjective advice, my personal opinions, and so on. But what I can tell you is this: a lot of what happens on Instagram is some straight up bullshit, and trust me, you’re not imagining things.

Ready? Grab your glass of wine and let’s do this.

I met Ai almost exactly one year after I’d moved to Japan. I’m getting ahead of myself, though – I need to go back to the beginning.

In my early 20s, I was addicted to travelling; I had perpetually itchy feet. Travelling had me in its grasp, my wanderlust an uncontrolled entity. And like most addictions, I needed more money to sustain it. At twenty-four years old and jobless, my savings fast running out, I needed to start making money to support my habit. It only made sense that I’d look for a job in a different country; it seemed, in my mind, to be killing two birds with one stone. Soon I was looking up international jobs, researching visas, investigating how much I’d need for the plane ticket. I then did what seemingly every other twenty-something English-speaker with a university degree but no idea how to use it does: I decided to teach English abroad. It was relatively easy to find a job online, and after an interview and a grammar test, it was confirmed. I was going to be a teacher in Japan.

“You don’t want kids?” he asked, a surprised look on his face. “How can you be so sure?” I was a bit annoyed that THAT was the point he picked up on – not the fact that his friend had just declared she was on track to build her dream life and travel the world.

“Well, I’ve given it a lot of thought, and at this point in my life I do not see children in my future,” I took another sip of my beer, hoping he’d just accept my answer… you know, the answer ABOUT MY OWN LIFE. I have had this conversation so many times, and it’s getting old.

“Yeah, right,” he chuckled. “You say that, but I guarantee you’ll end up having kids. You just need to meet the right guy.”

Recently, I pulled back a bit to take a look at this blog, and where I’d like to take it. As I recently went down to part-time to focus on this as a possible business, it was necessary for me to outline what I wanted for the future of This Battered Suitcase, and for my career. I started going through my archives. I started looking at the posts that I loved writing the most. I started looking at the posts that readers loved reading the most. And it hit me: if I keep accepting all of these trips, and if I keep chasing SEO stats, my blog might grow, yes. But isn’t my blog also going to get really fucking boring?