Writing and Blogging

My office in Canada It’s a pretty common notion that all great writers are great readers. Like any craft, skill, or hobby, writing is something that needs to be continuously nurtured and…

It’s one of the most frequently asked questions I get via email, comments, and messages across social media: how do I do what you do? And by what I do, I assume people mean…

Most days, I love what I’ve worked so hard to achieve and the plans I have for the future. Most days – scratch that, every day – I feel fantastic about the supportive community of people surrounding this blog. Most days I cannot believe that this is my job, and that people will invite me to places like Antigua and Barbuda. Most days I am filled with gratitude and happiness.

But some days… days like today… GODDAMN IT. I FEEL SO BAD ABOUT MY BLOG.

I have recently written a few posts about blogging, which is weird, because I never wanted to be that blogger who just talks about blogging all the time. The fact is, however, that my entire life is dedicated to blogging, either on This Battered Suitcase or for my work. Whether I’m working on my own blog, collaborating with tourism boards, running a major travel brand’s blog, consulting travel PRs on who to hire for their campaigns, or giving presentations on working with bloggers and influencers (I still can’t say that word without cringing, anyone else?), I am talking about or working with blogs seven days a week. My recent post, When Did Travel Blogging Get So Boring? really hit a nerve, and many people came forward to say that they felt the same way.

Because seriously? If I hear one more person say, “It’s just about posting good content and using the right hashtags,” when giving advice about Instagram, I’m going to… sit behind my laptop and quietly seethe. NO. IT’S NOT JUST THAT. THERE IS SO MUCH MORE. It’s complicated sometimes, it’s frustrating sometimes, and, most of all, it takes a lot of work.

So I decided to write this post: every single thing I know about Instagram. And yes, this is all going to be my subjective advice, my personal opinions, and so on. But what I can tell you is this: a lot of what happens on Instagram is some straight up bullshit, and trust me, you’re not imagining things.

Ready? Grab your glass of wine and let’s do this.

I decided to divide everything I have to say into two posts, because I am both a masochist and a sadist. First, in this post, I’ll talk about some general tips (more like opinions, if I’m honest) about social media that will hopefully apply to all channels in some form or another, although it’s important to note that each social media platform has its own value and use as well as its own audience, though they do overlap. In the post that will follow next week, I’ll outline some specific tips regarding the social media platforms I use the most. For the sake of the length of these posts (and our collective sanity) I am not mentioning YouTube or Vimeo at all, because I am not a vlogger, and video is so huge that it would require its own post by someone much more qualified (though I will mention Facebook live videos in the post about specifics).

So. Buckle up, get a cup of tea (or something stronger), and here we go… every single thing I know about social media.

I’ve been thinking a lot about community lately, and about support networks. I’ve been thinking more and more about my blog’s tagline – “It’s not just the where and the how of travel, it’s the who and the why.” I’ve been thinking about what this blog is here for, and what on earth I aim to achieve from it beyond the (hopefully not but probably) navel-gazing stories about my travels, emphasis on the my.

And, of course, the more I think about it all, the more it comes back to this: the main reason I travel, the main reason I blog, hell, the main reason I get up in the morning, is because of the interactions with people I have from all over the world. Meeting new people and engaging with people from different backgrounds and cultures is the whole reason I am so addicted to travelling in the first place. I wrote a post recently about how I believe people are good, and in that I talked about how much I’ve gained and learned from interacting with people of all walks of life.

But I am just one person, and I represent just one kind of traveller.