I decided to divide everything I have to say into two posts, because I am both a masochist and a sadist. First, in this post, I’ll talk about some general tips (more like opinions, if I’m honest) about social media that will hopefully apply to all channels in some form or another, although it’s important to note that each social media platform has its own value and use as well as its own audience, though they do overlap. In the post that will follow next week, I’ll outline some specific tips regarding the social media platforms I use the most. For the sake of the length of these posts (and our collective sanity) I am not mentioning YouTube or Vimeo at all, because I am not a vlogger, and video is so huge that it would require its own post by someone much more qualified (though I will mention Facebook live videos in the post about specifics).
So. Buckle up, get a cup of tea (or something stronger), and here we go… every single thing I know about social media.